We are were all excited to say goodbye to 2020. Much like the changes that occurred in our lives over the past year, we have also seen changes in the beauty and medical esthetics industry. With more people staying home, masks and zoom calls, our team noticed some trends that will continue into 2021. Trust us! They are positive! We highly recommend these emerging trends continue into the new year as they all focus on self-care, helping us look and feel our best. Here are some thoughts that we expanded on from our Gorgeous Girl contribution.
Emphasis on Skincare Health
Home offices, curbside pick-up, online school and generally people staying home, our clients make-up routines shifted. We saw increased priority on skincare. People had more time to focus on the health of their skin and the need for effective skincare products increased.
The emergence of maskne in all age groups also contributed to rising skincare sales for both men and women. Masks are a part of our everyday life now and unfortunately, make our skin more vulnerable to irritation. Medical grade skincare provided by a medical esthetician has helped our clients with both maskne and anti-ageing, or as we like to encourage pro-ageing.
Make-up didn’t disappear but we saw a switch to a more natural no make-up look. Clients were focusing on make-up that marries the concepts of skincare and makeup. Again, with the focus on health, our clients wanted to ensure their make-up was supporting their skincare regimens.
If we could tell our 2019 selves one tip would it be “Invest in Zoom! Haven’t heard of it? Trust me, you will!” Zoom calls became a part of both our personal and professional lives in 2020. It will most likely be the way business is conducted and also a means to connect with family and friends from now on.
Our Zoom Call Face has inspired clients to make some subtle changes that address facial concerns like crows feet, eye bags, and forehead wrinkles. Neuromodulators (Botox/Dysport) and Fillers (Juvderm/Restylane) remained popular. However, the rise of non-surgical procedures such as Platelet Rich Plasma (PRP) and Blethoplasty could be seen too. These are more popularly known as the Vampire Facial and Mini-Eyelift. We all want to look and feel our best, even more so having our faces on screens nationwide!
Eyes, Lashes and Brows Oh my!
Our clients still want to look their best while wearing masks. We saw an increase in all treatments that focus on the eye area. Lash growth serums, lash and brow tints, lash lifts, brow lamination and mascara. Lash extensions require consistent maintenance so clients are looking for ways to emphasize their eyes with low maintenance treatments. As mask usage continues in 2021, so will emphasis on our eyes as part of our beauty routine.
A Wrinkle in Time is pleased that we are able to assist with all of these trends. Our team is ready and eager to bring in 2021 and help our clients look and feel their best. We look forward to seeing clients in the new year.
Wishing you all a safe and healthy 2021!